Last updated: January 2026

Privacy Policy

Wheel Fusion is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully. By using our website or contacting us, you acknowledge that you have read and understood this policy.

1. Who We Are

The data controller responsible for your personal data is:

Wheel Fusion
Darnley, Glasgow Southside
G53 7SP
Scotland, United Kingdom
Phone: 0141 880 4519
Email: info@wheelfusion.com
Website: wheelfusion.com

If you have any questions about how we handle your data, please contact us using the details above.

2. What Data We Collect

We may collect and process the following categories of personal data:

Identity data: Your full name, as provided when you make an enquiry or book a service with us.
Contact data: Your telephone number and email address, used to respond to your enquiry and communicate updates about your vehicle.
Vehicle data: Information about your vehicle, including make, model, registration number, wheel size, and the nature of the damage or repair required.
Photographic data: Images of your wheels and vehicle that you submit to us for the purpose of obtaining a quote or documenting pre-existing condition.
Communications data: Records of your correspondence with us via email, telephone, or web enquiry forms.
Technical data: IP address, browser type and version, time zone settings, operating system, and other technology on the devices you use to access our website, collected automatically via cookies and analytics tools.
Financial data: Transaction amounts and payment method type (e.g. card or cash) for the purposes of internal records. We do not store full card numbers or banking details.

We do not intentionally collect any special category data (e.g. health information, racial or ethnic origin) and ask that you do not provide such information.

3. How We Use Your Data

We use the personal data we collect for the following purposes:

To respond to enquiries and provide you with accurate quotations for our alloy wheel repair services.
To schedule and manage bookings for vehicle drop-off, repair, and collection.
To contact you with updates on the progress of your repair.
To maintain internal business records and comply with our legal and financial obligations.
To analyse website usage and improve our online presence using anonymised analytics data.

We will never sell, rent, or trade your personal data to third parties for marketing purposes. We do not send unsolicited marketing communications.

4. Legal Basis for Processing

Under UK GDPR, we must have a valid legal basis for processing your personal data. We rely on the following:

Performance of a contract: Where processing is necessary to provide you with the repair services you have requested or are enquiring about.
Legitimate interests: Where we have a legitimate business interest in processing your data, such as responding to enquiries, maintaining service records, and improving our website — provided these interests are not overridden by your rights.
Legal obligation: Where processing is required to comply with applicable UK laws, including financial record-keeping obligations.

5. How Long We Keep Your Data

We retain your personal data only for as long as necessary for the purposes set out in this policy:

Enquiries that do not result in a booking are retained for up to 12 months, after which they are securely deleted.
Completed service records (including invoices, job sheets, and related correspondence) are retained for 7 years in accordance with HMRC requirements and to support any warranty claims.
Photographic evidence taken for quality assurance purposes is retained for the duration of the relevant warranty period (12 months) and then deleted.

6. Your Rights

Under UK GDPR, you have the following rights in respect of your personal data:

Right of access: You may request a copy of the personal data we hold about you.
Right to rectification: You may ask us to correct inaccurate or incomplete data.
Right to erasure: You may request that we delete your personal data where there is no legitimate reason for us to continue processing it.
Right to data portability: You may request that we transfer your data to you or a third party in a structured, commonly used, machine-readable format.
Right to object: You may object to processing based on legitimate interests at any time.
Right to restrict processing: You may ask us to suspend processing of your data in certain circumstances.

To exercise any of these rights, please contact us at info@wheelfusion.com. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

7. Cookies

Our website uses cookies to improve your browsing experience and to help us understand how visitors use our site. Cookies are small text files placed on your device by your browser. We use the following types of cookies:

Essential cookies: Required for the basic functionality of the website and cannot be disabled.
Analytics cookies (Google Analytics): We use Google Analytics to collect anonymised data about how visitors interact with our website, including pages visited, time on site, and referral sources. This data helps us improve our content and services. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

You can control cookies through your browser settings. Please note that disabling cookies may affect the functionality of this website.

8. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us:

Wheel Fusion
Darnley, Glasgow Southside, G53 7SP
Phone: 0141 880 4519
Email: info@wheelfusion.com